Most breweries market to people who already drink craft beer. It makes sense, but it also means everyone is fighting over the same relatively small audience.

This session will explore how breweries can reach more people by giving them another reason to visit. By understanding what the brewery offers beyond great beer, finding the right audience and creating experiences around their interests, the beer can become something they discover along the way.

Attendees will leave with simple pointers for identifying a new audience, testing an idea, and measuring whether it brings new people through the door.