GoodLife Brand Collective has evolved from a leading B.C. craft brewery into a broader portfolio of craft beverage brands, with an expanding presence that includes Calgary location. This session explores how beverage producers can create new sales opportunities in a market that is no longer growing the way it once did.

Drawing on GoodLife’s 10+ years of experience, Josh will discuss how to build and launch new brands, introduce alternative beverages into an existing portfolio, and use strong branding to open doors for the sales team. Attendees will leave with practical ideas for adapting their businesses, reaching new consumers, and finding sustainable growth beyond their traditional product offerings.