Jon brings a unique blend of public and private leadership experience in the tourism and hospitality industry to his role as Senior Vice President, Chief Commercial Officer for Travel Alberta, where he is responsible for driving destination and tourism product development. Jon comes to Travel Alberta from Destination Toronto, where he served as Executive Vice President & Chief Marketing Officer (CMO). Prior to that, he was CMO & Senior Vice President, Marketing and Sales, for Destination Canada, where he helped achieve several years of record growth in international visitation and expenditures and championed the development of Canada’s new “For Glowing Hearts” destination brand, launched in 2019. No stranger to Alberta, Jon served as Travel Alberta’s Vice President, Marketing and Sales. He has also held leadership posts with Four Seasons Hotels and Resorts and Fairmont Hotels & Resorts, and began his career with Procter & Gamble, a global leading consumer packaged goods company. Born in Chicoutimi, Quebec and raised in Saskatchewan, Jon enjoys their cuisine staples of poutine and bison burgers. He is also a passionate CFL fan, enjoys spending time outdoors on the golf course and the slopes, and is always experimenting with his baking skills to perfect new recipes in the kitchen. Jon graduated from Bethany College, West Virginia with a Bachelor of Science, Chemistry and holds a Master of Business Administration from Miami University.