Every brewery has made mistakes, but few people are willing to talk about them. Through famous marketing blunders, entertaining case studies, and candid stories from Alberta brewing veterans, this session explores why smart people make bad decisions, how successful breweries recover, and why the fear of making mistakes should never stand in the way of taking calculated risks.

Joining Don are Lisa Watts, co-founder of Hub Town Brewing, and Phil Brian, Canadian Commercial Manager at RahrBSG, who will share their own stories, lessons learned, and practical insights.

Attendees will leave with actionable tools to improve decision-making, strengthen team culture, identify risks earlier, and turn costly mistakes into opportunities for growth.
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